About Alor

Inspired by the Southern California lifestyle, ALOR’s handcrafted fine jewelry and watch designs capture the essence of the West Coast.

California born fine jewelry and watch brand, ALOR® since 1979, is the largest global designer and creator of luxury cable and 18 karat gold jewelry. ALOR® combines casual simplicity with high fashion elegance for the contemporary woman with 18 karat gold, diamond and signature cable jewelry and Swiss-made watch designs that are a result of a three decade old establishment and marriage. Designer and Chairman Jack Zemer and his wife, ALOR® President, Sandy Zemer have created an artful collaboration of timeless yet modern pieces in their family business devoted to women. ALOR® honors a commitment to women and to the value and focus of their time with the slogan, “It’s About Time, It’s About Me”.