Alor

About Alor

Inspired by the Southern California lifestyle, ALOR’s handcrafted fine jewelry and watch designs capture the essence of the West Coast.

California born fine jewelry and watch brand, ALOR® since 1979, is the largest global designer and creator of luxury cable and 18 karat gold jewelry. ALOR® combines casual simplicity with high fashion elegance for the contemporary woman with 18 karat gold, diamond and signature cable jewelry and Swiss-made watch designs that are a result of a three decade old establishment and marriage. Designer and Chairman Jack Zemer and his wife, ALOR® President, Sandy Zemer have created an artful collaboration of timeless yet modern pieces in their family business devoted to women. ALOR® honors a commitment to women and to the value and focus of their time with the slogan, “It’s About Time, It’s About Me”.